Interesting idea. Rather than guess which article the dealer is the funniest, however, it might be better to guess which one the dealer will find more interesting.
I've heard this over and over on HN in recent years and I simply don't understand it. Almost any Google search I run has just what I am looking for as the first or second choice. Google frequently knows what I am looking for after I type in the first few words of the search! Are HN people not logged in when they search?