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Many commenters are telling you not to do this, but no one is answering the main question - how to launch such a network. I've actually been thinking about this idea a ton... how could you ever get a niche social media network off the ground when the incumbents are massive?

In any case, I'm working on a small project to support smaller social medias. Not trying to promote too much but it's called Soshials (soshials.com) and is basically like producthunt but for social media platforms. An additional twist is that users can actually join "cohorts" to try the new social media platforms for a month and give feedback.

I think getting feedback from real, initial users (instead of just friends/family) is a real reason why it's hard to iterate on and improve new platforms. Interested to hear if others have similar thoughts on how to actually launch a new social network.


Milieu Club | Chief Marketing Officer | REMOTE within US | Full-time | https://milieu.club

Milieu is helping people grow their network and build meaningful connections in the work-from-home era. We match professionals together based on preferences and goals to meet over lunch at nice restaurants in their city. There are three types of clubs: milieu club (a full-service concierge lunch club including payments, transportation to lunch, etc), city clubs (casual networking lunches), and private clubs (organize lunch for your own network)

We are seeking a Chief Marketing Officer which a technical background that can help us reach new users. Since the product is still in an early phase with our closest friends and networks as users, we are looking to ramp up to a full launch. Someone who can help devise and execute on that strategy is someone we are looking for. This may include integrating software tools for marketing and social media.

If you're interested in helping professionals build meaningful connections in an increasingly digital world, we would love to work with you.

Our tech stack: React, Tailwind, DRF, Stripe

For more details and to apply, email me directly at [email protected]


Love the landing page and the Swedish city references :) I'm working on something similar, actually, but in the lunch/dinner niche. It's a nice feeling to build something that you actually use yourself to meet other people, but I find it's hard to scale beyond that. What are the major features you're missing before making it an open sign up?

Btw for ticketed events, I've seen that https://posh.vip has been growing pretty quickly for music performers.. maybe some inspiration for you there.


Thanks! We are Swedish so it comes naturally :)

oh thats interesting! thanks for that. been working in Music Tech, but havent seen that one. seen that https://shotgun.live/ , https://dice.fm/ and also https://partiful.com/ are being popular in the states.

nothing really, we're just fixing most of the kinks and legal / tax things. you're free to try it https://embers.club/en/login


Being in my early 30s and moving to a new city, I have been thinking more about ways to connect with people in real life. A friend of mine remarked that no one seems to get lunch anyone, so we kind of thought it would be a great idea to try and bring back the modern power lunch.

We created Milieu Club https://joinmilieu.com as a way to connect with other busy professionals in your city over lunch as nice restaurants. You can join clubs in your city or create your own, and then you get randomly watched with 3 - 5 other people and invited to lunch. It's sort of inspired by Soho house, meetup.com, and Opentable.


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