I agree Apple PR does a good job, but not sure how much of a PR job this one is, I mean there are def some negative points made about apple and what it could do in the article...
thats a good point, but I doubt they are planning to do all the interviews themselves, I think the article mentions that they just want to add any related video in there, i.e. interviews, lectures and anything else of that sort ... but if they don't there is no way it can scale, it will be like a tv show with a couple of episodes a week
just curious, but what makes you think xobni will not be offering the feature soon, and if they will what makes you think that yours will have an advantage to theirs, knowing they are already ahead, have users, and done a good job executing it and will probably offer the services faster than you can!!!
not really, it is like trying to realize there are some capable companies out there that could have some big advantages over you and trying to find solutions on how you will compete with them if they decide to do the same thing, instead of just being optimistic that it will never happen
some interesting tips, but not too sure about the PR section specially hiring a PR firm, you might be able to get more creative than that and waste less money on these sort of expenses