I worked at an Apple retail store during college. We were taught to put the screens at a certain angle but it was a gut feeling angle learned through practice, and not measured. More senior people would correct you if you were off.
They did mandate putting the bezel, mouse, keyboard, etc. at specific grains in the wood that were consistent across the desks though to ensure they were lined up without having to bust out a level-like device.
Overall everything was made so that retail employees would continuously clean up the displays as they walked around the store (even while helping customers without them realizing it) so that the store always felt perfect. They had a phrase for it but I forgot now, it's been almost 15 years now...
This reminds me of those videos where the bar staff try blind pouring a shot, and it's wild how good some people are. Would love to see a similar competition, re: can the most senior store members be accurate to 1° :)
> In Apple Stores all screens are tilted at exactly 76° degrees, this is so you move the screen with your hand…interacting with the product more and making you feel more attached to it.
From the description, I would've thought it meant 76 degrees from the user's PoV, i.e. slightly closed so the user would feel compelled to open it more / tilt it into their view (with their hand). The pictures show ~70 degrees from the back of the devices though, so IDK what they mean about the hand moving the screen. There's no need for interacting then, since the display can be seen from afar.
My first job was at a video rental store. My boss was very strict about the videos being spaced evenly and all at the same angle. Every hour one of us had to walk the entire store straightening everything out. It did look very nice in there.
I wonder if Apple uses this internally at Apple stores to set the screen angle at 76 degrees.