As someone who spends a lot of money on ads for aBigCo. globally, I can tell you GDN ads and Twitter prospecting ads are quite terrible.
Facebook has a tremendous amount of data about users, but for a B2B campaign, its quite terrible and worthless. Be sure you completely disable all mobile app "networks" placementd (esp facebook - audience network ) --unless you're doing managed placements -- I've seen tens of thousands burned with these networks, which show ads in worthless apps, designed to generate fraudulent clicks.
That said, retargeting across these networks (esp Facebook) can drive responses, although I can't say we've seen anything turn into a big opportunity later in the funnel (big/complex sales cycles)...retargeting requires traffic, so I'm constantly trying to pull in a variety of 3rd party/behavioural data to improve front end traffic, to get the right people to pages.
The ad model is unsustainable, I want BigCo to switch (they have the resources), but it's not easy for a global company.
He also said things that were plain interesting and outrageous to hear and see. Similar to slowing down for a train crash. No secret about that and really anyone could have quite easily reverse engineered and done the same. His big skill is more having, for lack of a better way to put it, 'balls' as well as no problem with the blowback or downside of his actions. That is the secret sauce with Trump. In a nutshell the other candidates, by comparison, were boring.
I've worked remotely for HP going on 4 years now, I'm based in Ireland with 2 other also remote team members. Our groups "HQ" is Seattle, so it's about as bad a timezone difference as possible while keeping at least 1hr crossover.
My manager is also in Seattle, along with our entire reporting chain being US based.
It's worked brilliantly. Our group is probably an outlier though, as we have people scattered all over world, and for most of my time here, we've been focused on open source projects like OpenStack and Cloud Foundry.
In short - yes, even mega corps can handle remote workers.
There are corp jobs which pretty much require a lot of travel - doing developer relations has been a great way to see the world for me (and meet all sorts of cool developers).
I've been looking into traveling & working remotely, as I've transitioned into a mobile role...just need internet + phone to get work done, but now looking into logistics/feasibility of sustaining the remote work-life balance.
What sort of restrictions have you ran into?
First, I am not a lawyer, so take this with a grain of salt.
What part of the world do you live in/claim residency in? The reason I ask, is because I live in the US. If you're in the US or EU schengen zone, you can live and work almost anywhere in that particular area with no legal restrictions. For instance, my mailing address is in California, but I can easily move to Florida or Nevada or some state without a state income tax. Check your company's HR policy, I know there are a few states I'm not able to work from due to my company's policies.
If you work in a foreign country, that's a whole new can of worms. My company doesn't have a problem with you taking a month off and working a few weeks in India, for example, since it doesn't really make sense to fly to India for just 2 weeks due to travel times and jet lag, and you don't want to blow all your vacation at once.
However, if you're thinking of living for half a year in Ecuador, for example, even if the time zones line up, the company probably won't be as cool about it if they know about it, in my case.
The reason is that you're kinda breaking your tourist visa. You're not supposed to be doing any work, and if you are, you're supposed to be paying taxes to the country you're living in.
Now, it's a ridiculous argument, as you're pretty much living as a tourist, not taking a job from a local, and putting money in the local economy. However, if that's how your tourist visa is written, that's how it's going to be.
Now, if you're working for yourself as a freelancer, they probably won't go after you too hard, mainly because the upside is so limited. You can only squeeze so much blood from a stone, and they'll probably spend more money prosecuting you/doing audits than you'll pay back taxes.
However, since you and I (appear) to be working for large corporations, they have much more of an incentive to sue you. They can tack on penalties, and threaten a huge accounting/legal team to "discover other irregularities" in the company's HR policies in hopes of a large settlement. If that's the case, you gotta keep the fact that you're spending longer periods of time overseas to yourself.
There may be brands looking to drive awareness, like a P&G or Coke or Nike looking to sell you more crap, but advertisers who care about driving sales, measurable sales are not going to be using the platform.
As a marketer for a F25, the platform is a joke.
Awareness, as I mentioned. But the TV medium is dying. Internet marketing is thriving b/c of the ability to target users/consumers with the right ads, at the right time...when you don't have am option to do that, then it falls apart.
Meanwhile for companies like FB, who mine every aspect of your life, the service is now valued at over $300Billion
Facebook has a tremendous amount of data about users, but for a B2B campaign, its quite terrible and worthless. Be sure you completely disable all mobile app "networks" placementd (esp facebook - audience network ) --unless you're doing managed placements -- I've seen tens of thousands burned with these networks, which show ads in worthless apps, designed to generate fraudulent clicks.
That said, retargeting across these networks (esp Facebook) can drive responses, although I can't say we've seen anything turn into a big opportunity later in the funnel (big/complex sales cycles)...retargeting requires traffic, so I'm constantly trying to pull in a variety of 3rd party/behavioural data to improve front end traffic, to get the right people to pages.
The ad model is unsustainable, I want BigCo to switch (they have the resources), but it's not easy for a global company.