Totally agree with this take—it highlights a core issue we’ve seen over and over again. It's no surprise RECs struggle to live up to their potential as market signals. We think part of the solution is usability. If more people could actually see what they’re buying, why it matters, and how it fits into the bigger system, the signal could become stronger over time.
Thanks for raising this—these studies are important and we’ve read them too.
Our goal isn’t to resolve the long-standing debate around additionality, but to solve a more immediate and pragmatic problem: helping individuals and companies claim their property - in this case RECs.
For most people and businesses, participating in commodity markets (where RECs are bought and sold) is a black box. We’re focused on creating infrastructure and tools usable so they can. Whether you're buying RECs or exploring other environmental commodities, we think the user experience and the clarity around what you own and what you’re buying matter deeply.
Existing small rooftops have always been eligible for RECs, we didn’t create this incentive - it has always been available to this segment. But, the administrative burden put on resi solar installers and developers to manually register thousands of rooftop systems have made it impossible for these small distributed energy systems to claim them, until Jasmine. REC revenue has been knowingly or unknowingly money left on the table that could help lower system cost upfront or generate monthly passive income.
Non utility has been eligible for RECs since the market was created in the early 2000s and with rooftop solar installation sky rocketing in recent years hitting 5 million solar installs, where more than 90% of those installs are on rooftops - this creates an urgency around solving this problem.
We’re automating REC admin so that residential and commercial, the small scale solar segment including third party owned systems (leases and PPA) have easier access to the market by automating registration and simplifying selling.
I only see rooftop solar segment expanding - there’s a huge push on the state level and at the utilities to support distributed generation because of the additional advantage it has on the environment, we want to incentivize more rooftop solar because rooftops already exist rather than taking up land to build solar farms, here’s a good article on this
