hey Jacob, Flo here -- i'm the author of this story. thanks for your comment.
you're spot on. most people overthink Product Hunt too much. now, think SEO. from my perspective, when you launch on Product Hunt, your objective shouldn't be the # of upvotes you get or the spot you rank.
keep it simple. launch to get discoverable. repeat to stay accountable and top of mind.
FWIW I really enjoy using _Modern for Hacker News,_ [1] a free extension that enables dark mode. available for Chrome, Firefox, Edge... and soon, Safari (according to its maker).
from a technical (marketing) point of view, it works. I'd even say it's an example of what developer tools should strive to emulate: plain English, clear CTAs, and social proof.
on the other hand, well, yes, it's all about Copilot X. business is business?