> Instead of continually trying to optimize supply, with diminishing returns, we need to optimize demand by giving consumers more money to spend on things they desire.

> If we can give companies overwhelming demand so they have to scale up production instead of spending all their money on advertising, we can have both happy companies making profit hand over fist, and happy consumers who get everything they desire.

> everything they desire.

This seems very bad for the environment? The article seemed to make some interesting points, but I got concerned here. These paragraphs seem awfully gung-ho about runaway hyperconsumption