Would you mind linking? I'd love to read that article. I've anecdotally begin to notice more and more B2B startups from Utah make it onto the map that fit just that profile.

Very cool. Thanks for the ref! Are there any books of his you'd recommend?

I don't have book recommendations, but this channel is worth watching:

https://www.youtube.com/channel/UCf9s-yeskYZweEuKyq1ia6w