Given that those sites are hosted on EC2, it's no more crazy than blowing up a car resulting in killing its passengers.

This is interesting. In the next piece can I request you go into a bit more detail about how you increase in traffic flow to your site...basically what marketing did you do?

How do you determine the cost of these ads? Are you manually going in to all the websites and checking the quotes?

Thanks. Publishers have accounts through www.isocket.com where they slice and dice their ad packages. It's totally up to them, they configure it their way with their pricing. So for example, Cheezburger chose to sell a $6 CPM medium rectangle.

Read about this site before, still very unsure of how true a lot of their facts and numbers are. But they've certainly done exceptionally well.

They're quite big in my country.

There was another thread on Badoo losing lots of users yesterday, where I posted the above link:

http://news.ycombinator.com/item?id=2464731