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The problem comes down to programming, I decided to leave it from the post as the post is more about the situation. I know I'm not alone with this problem, and any non-specific advise offered to me from writing this post may also help others.


Programming? You can outsource parts of that, via elance.com or similar services, if you don't know how to program yourself.


Very true. Unfortunately, for the time being at least, my budget doesn't allow for this to happen, however cheap it may be.


Thanks Pete, that's a great analogy. And your sentence "I suggest that you stop seeing your inclinations as a problem and start thanking your lucky stars that you have a regular flow of potentially great ideas" really hits home, you're absolutely right. Thank you.


Thanks for your input here, your comment is actually very helpful. I realise that if I don't learn from it now, the post could come back to haunt me. But that's just it, it holds me accountable, which is the motivation I need to sort it out.


While I agree every start-up should be able to summarise their business in a single sentence, this isn't always possible. As the article points out it can encourage the use of vague buzzwords tip-toeing around the actual workings of the company and leaving people still without a clue as to what the company actually does.

And sometimes a business simply can't be summarised to such a short length, after all you want the listener to gain a quick, yet good understanding of what your start-up does. Keeping it short could lead to leaving out critical information though.

That said, I'll certainly work on single sentence descriptions for my projects, it can only be a credit to your business if you can have the listener instantly know what you do in a matter of seconds.


I for one think this is a brilliant concept. As mentioned previously it taps into the feeling of exclusivity and being part of the 'elite few' eligible for such a thing, going much farther than just a monetary reward. Surely that in itself is enough to keep hackers interested and producing results, which ultimately is what the program aims to do.


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