Yes, first you have to accept that it doesn't take 7 months but rather years. It is really really really hard to build a business with real revenue (did I stress on the word really?). It is even harder to build it solo.
Most of the solo success story you hear either had expertise in their fields OR built something to truly solve their own problem first and then expanded to others and it usually takes 18-24 months or higher to hit some sort of escape velocity. Most people think that magic will happen in 2-3 months and then give up after that and you have to go longer than that. The risk is high but that is what it takes.
Now with AI and vibe coding, more products will be built but the hard part remains: how to find customers, sustainably support them and keep growing. There is no shortcut to it.
My suggestion:
1. Pick a very niche problem that you have some familiarity or can relate to. You don't need to be an expert in it but you have to feel that you truly want to work on it to make a sustainably living.
2. Build an MVP in 30 days max. With AI, this shouldn't be an issue. If going beyond 30 days, you are doing too much coding.
3. You have to find where your potential customers are and you have to do it MANUALLY. no automation bs. no ads (you don't have money and unsure if you know your target audience yet). So right now, you are trying to figure out who your Ideal Customer Profile (ICP) may be. You don't know yet. This can take months or even a couple of years (the scary part). But you have to do this manually. Go on Linkedin or use services like builtwith etc to figure out who may be using a similar product or a potential competitor. Then you have to email/call them directly.
4. You must have a social media profile. Look at the successful solo ones. they talk about EVERYGTHING online, I mean EVERYTHING. That helps build a personal brand which helps as a solo business owner.
5. Content Marketing. Sorry you are the marketer for your company. You cannot hire someone else to do that for you. YOU have to write the blog posts, YOU have to post the social media posts, YOU have to make those videos. And you gotta do it all if you want any chance of succeeding in 2026.
6. You have to go hard and specific for at least 12-18 months. This is the hardest part. Most people want quick results and if they don't see anything in 3-4 months, they give up. The goal is to see if you got at least 1 customer in say first 3 months. If you did, keep going and get the 2nd then 3rd. Note that your first few customers MAY NOT be your ICP but they will teach you what you need to know to build a successful product.
7. One tip: Being completely solo is overrated. I am not talking about co-founders. I am not talking about being solo founder but with a small team. That gives you a lot more mileage than just being by yourself. Yes it is hard to build a small team especially early on with no money but don't overthink the solo stuff and find 2-3 google people to work with if you can. Not necessarily as founders but freelancers/employees who can work in a small setup.
Source: Even though I am not solo by myself, I am a solo bootstrapped founder with a very small team that built a reasonably successful B2B SAAS business doing single digit million ARR. Not impressive by an VC standard but has given me everything for 10+ years and I love it.
I am beyond convinced at this point that you either run an Open Source Project with a small revenue company (single digit millions) or run a software company that does more than 10M ARR at the least and be closed source. I know there are exceptions but most open source Software companies are providing code with heavy restrictions or teaser features and gate keep everything in their "ee/enterprise" version etc.
Just like any other abstraction that helps you do things more efficiently. Database is an abstraction over the more crude file system. It is similar to asking the question "why not write direct assembly code instead of a programming language". The answer is the same.
This is such an important point. My plumber that we always call is extremely busy and usually doesn't have availability for at least a week. He is a one man shop and prefers it that way. You call his phone, leave a voicemail and he calls you back whenever he is able to. I asked him if he wants to get more business by automating his incoming calls and he said "not really, I am already very busy and have enough business. I don't need these tools".
So we cannot always assume that the business owner (especially the solo mom and pops) wants more business. Good ones are already very busy.
This seems to be true with every trade shop in my area. HVAC, plumbing, electrical, landscaping, appliance repair, and so on: Nobody picks up the phone, and when you do get someone, they don't seem to be very interested in your job unless it sounds like big money to them. Everyone already apparently has as much work as they want, and if you're a small fish you're out of luck.
Electrician here. I had zero unemployment time between my current job and the last. Sent ~5 applications, had two interviews. Current employer called me in the afternoon offering me a job, after interviewing the same morning.
Danish electrician average is ~80k. Danish software developer is ~100k, but with much higher variance.
However there's also quite a lot of difference in training between Danish and American electricians. I specialised in telecom - part of my curriculum was configuring Cisco routers. The subject of my oral exam was TCP/IP. I love the variety. Yesterday I was chasing down a rogue DHCP server on a network. Today I was mounting a drainage pump controller.
But as they say, do what makes you happy. I would rather be happy at 60k than miserable at 130k.
Yea.. When people say "you can make great money in the trades" what they usually mean is that you can make great money by owning a trade business and/or hiring tradesmen. Which is kind of different than being a tradesman.
True but electricians have a real system without bullshit, we wire something up and it just works, it keeps working too! You press the button, the light goes on, you press it again and it goes off! Except from audio all of the automatons come with the right plugs.
You would think after 50 years software devs build something similar but besides the <input type="submit"> button absolutely nothing works like that. Switching on the lights by clicking on a button using the mouse would already be a serious enterprise level undertaking. Then when you think you are done someone in Russia and someone in China are also able to control your lights.
There are no labels on our buttons, the dimensions are in exact mm. If you ask a software dev they will tell you mm have something to do with printing. On a screen a button can have any size, no one knows really how big it turns out regardless which of the 50 different units you use. pt rm rem px % vw etc etc
Sounds pretty unscientific? Can you at least tell me when it is finished and how much it will cost? Did I say something wrong?
There's this giant no-man's land of more work for less profit they have to cross between "reliably profitable business run by its founders" to "reliably profitable business with a half a dozen or more employees". A helper you can keep tabs on but can work without often pencils out. A crew of 2, 3, 4, that's often less profitable per hour of the owner's labor (with a way higher labor minimum) than just working yourself or with a helper. Only when you have things humming along do you actually make more money than if you were working on those task yourself.
You almost certainly have to take out huge loans against the business to get across that gulf (your employees need those capital investments that you use to do your work). When you consider the long term outlook and the age of most business owners making such a decision it's no surprise that many choose to simply stay small rather than take on a huge amount of work and stress to maybe make more money years in the future.
Basically there's a ton of work for no reward between "I own my job" and "I own a business"
That's wild. Plumbing especially seems like a field where if you need a plumber you need them right now, not a week from now.
I guess as a plumber having enough of the type of jobs that can wait a week that you can turn away the urgent calls might be one of those feature-not-a-bug type situations.
It depends. If you need a faucet changed out with this new fancy one, or if you want to replace a toilet with a new one using less GPF, or any other kind of update/remodel.
Not every job a plumber does is an emergency situation. I used a plumber to help me setup a backyard project to set up a portable propane tankless gas water heater. I took a look at buying at the parts and pieces I would need, but they needed special tools that would only be used once if I were to buy them. Instead, I had the plumber do it for me with all of the necessary parts/pieces on the truck plus the tools to do it. It cost me less than it would have to buy everything. Now, I just need a cold water feed, and I have a portable hot/cold running system.
You can shut the entire network off, shower/poop at neighbours places or work, laundry at the local self-laundry shop and brush you teeth with a bootle of water. Inconvenient sure, but it would as much problematic to be denied electricity for a long time: lights off, fridge off, no heating, boiler off… there’s alternatives but the usual way for us is to share a long electric cord by an open window… so obligatory work-and-stay-at-home if you’re lucky to have an appropriate activity.
$6000 for both SOC 2 and ISO 27001 with Pen tests ? lol. I paid over $8k just for ISO 27001 for our small company and have been quoted a lot more for SOC 2.
Most of the solo success story you hear either had expertise in their fields OR built something to truly solve their own problem first and then expanded to others and it usually takes 18-24 months or higher to hit some sort of escape velocity. Most people think that magic will happen in 2-3 months and then give up after that and you have to go longer than that. The risk is high but that is what it takes.
Now with AI and vibe coding, more products will be built but the hard part remains: how to find customers, sustainably support them and keep growing. There is no shortcut to it.
My suggestion:
1. Pick a very niche problem that you have some familiarity or can relate to. You don't need to be an expert in it but you have to feel that you truly want to work on it to make a sustainably living.
2. Build an MVP in 30 days max. With AI, this shouldn't be an issue. If going beyond 30 days, you are doing too much coding.
3. You have to find where your potential customers are and you have to do it MANUALLY. no automation bs. no ads (you don't have money and unsure if you know your target audience yet). So right now, you are trying to figure out who your Ideal Customer Profile (ICP) may be. You don't know yet. This can take months or even a couple of years (the scary part). But you have to do this manually. Go on Linkedin or use services like builtwith etc to figure out who may be using a similar product or a potential competitor. Then you have to email/call them directly.
4. You must have a social media profile. Look at the successful solo ones. they talk about EVERYGTHING online, I mean EVERYTHING. That helps build a personal brand which helps as a solo business owner.
5. Content Marketing. Sorry you are the marketer for your company. You cannot hire someone else to do that for you. YOU have to write the blog posts, YOU have to post the social media posts, YOU have to make those videos. And you gotta do it all if you want any chance of succeeding in 2026.
6. You have to go hard and specific for at least 12-18 months. This is the hardest part. Most people want quick results and if they don't see anything in 3-4 months, they give up. The goal is to see if you got at least 1 customer in say first 3 months. If you did, keep going and get the 2nd then 3rd. Note that your first few customers MAY NOT be your ICP but they will teach you what you need to know to build a successful product.
7. One tip: Being completely solo is overrated. I am not talking about co-founders. I am not talking about being solo founder but with a small team. That gives you a lot more mileage than just being by yourself. Yes it is hard to build a small team especially early on with no money but don't overthink the solo stuff and find 2-3 google people to work with if you can. Not necessarily as founders but freelancers/employees who can work in a small setup.
Source: Even though I am not solo by myself, I am a solo bootstrapped founder with a very small team that built a reasonably successful B2B SAAS business doing single digit million ARR. Not impressive by an VC standard but has given me everything for 10+ years and I love it.
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