Not quite. A while back we used to pay for cable tv and the programming used to have tons of ads. Now, we assumed the premium you pay for Apple products was because 'you' were not the product, unlike say Android, but looks like with some clever marketing about privacy focus Apple was just building up their own ad business.

I think paying for content/product doesn't ensure you wont see ads, well perhaps it doea but until the company decides it needs higher margins.