The only things you could do to make them money are paying for it, clicking on ads, or working there. Looking at ads without clicking costs them.

I recommend you look into ad "impressions" and the compensation model.

Clicking an ad is not the only way it is monitized.

They have both but it's mostly billed per click/app install/follow/video watch. The "brand awareness" advertisers already left except for like, Saudi Arabia.